LinkedIn stands out as a powerful platform for personal branding, business growth, and professional development. One key aspect of maximizing your impact on this platform is understanding how to boost your posts effectively. In this guide, we will explore the strategies and techniques to elevate your presence, from understanding what makes a good LinkedIn post to the secrets to crafting compelling content to boost LinkedIn posts.

What Makes a Good LinkedIn Post?

We all might have different opinions about what elements make a post stand out, but generally, there are some common aspects we can agree on.

A good LinkedIn post provides value and insights to the audience by sharing relevant and timely information.

Posts are effective when they are addressed to a very restricted group of people, not to your network in general. This is one of the many golden rules of marketing: the more specific you are, the better. Write posts with your user-persona in mind.

Additionally, copy is proven to perform better when it shows the author’s expertise. Only write about topics you truly master and avoid improvising by writing about something you’re not sure about.

Another element we should keep in mind is the visual presentation of the post. Nobody likes big blocks of text with too much information. Make sure to split the copy into more digestible sentences or small paragraphs for an easier and smoother reading.

But what makes a post truly unique is writing. Words can be strategically used to achieve a specific goal and motivate readers to take action. Let’s find out how to write a good LinkedIn post and increase engagement.

How to Boost a LinkedIn Post: 6 Writing Tips

In the ever-evolving landscape of social media, the written word remains a powerful tool for capturing attention, conveying messages, and fostering engagement. Mastering writing techniques can significantly enhance the impact of your LinkedIn posts. Let’s see how you can boost LinkedIn posts and transform your online presence.

1. Work on your headline

The beginning of your post sets the tone for the entire message. Start with a hook that grabs attention and entices the reader to continue. This could be a thought-provoking question, a bold statement, or a compelling statistic. The goal is to make your audience curious and eager to explore the rest of your content.

Example: Instead of a straightforward introduction, open with a question like “Ever wondered what’s the one thing that makes your content unique?”

2. Be concise

You only have 8 seconds to catch (or lose) a user’s attention, so brevity is key to ensure they stay with you until the end.

Convey your message using the fewest words possible without sacrificing clarity. Trim unnecessary details and focus on the core of your message. Short sentences, impactful words, and a clear structure contribute to a concise and easily digestible post.

Tip: After writing your post, read it and eliminate two or more lines (depending on how short or long it is).

Example: Instead of a lengthy explanation, distill your message into a succinct statement like “Boost your copy with these three simple steps.”

3. Power words for powerful statements

Power words are terms that evoke strong emotions or reactions. Incorporating these words into your social media posts can amplify your message and resonate more deeply with your audience. Examples of power words include “revolutionize,” “inspire,” “transform,” and “uncover.” Use them strategically to add emphasis and evoke a specific response.

Avoid empty words and marketing clichés that weaken your text and don’t add relevant meaning. Clean up your content by eliminating words like “really”, “many”, “a lot”, “always”, “completely”, “absolutely”.

Also, avoid the use of “I think/I believe” when your goal is to make an impactful statement.

4. Use descriptive language

A copy is effective when it’s able to create a visual representation in the reader’s mind.

Use descriptive language to evoke feelings, and paint a vivid picture of the concept you’re writing about.

The goal is to craft copy that not only reads good, but also feels good; a colorful copy that sparks emotions and is able to take the reader by the hand.

This technique not only makes your content more immersive but also helps your audience connect on a deeper level.

And this is another opportunity to remind that good copy takes time. If your goal is to convert, you can’t write a post in just a few minutes.

5. Write for users, not for yourself

Social media is inherently social, and using inclusive language invites your audience to participate in a conversation. Address your audience directly using words like “you” and “your.” Pose questions that encourage them to share their thoughts and experiences. This creates a sense of community and makes your posts more relatable.

Don’t make it about you; avoid the overuse of the first person and include readers so they can identify with the story you’re sharing.

Example: Instead of “I offer solutions to make your business go global”, try with “Take your business global with tailor-made language solutions to increase your brand’s visibility abroad”.

6. Storytelling

Human beings have always felt connected through stories. They can ignite your imagination, stir a range of emotions, and summon memories. They have the power to bring tears to your eyes and, within moments, unleash bouts of laughter.

A a good story always sells.

The secret is fluency. Make sure your post is easy to read, no matter how short or long it is.

Another tip is to share something significant about you that your audience can relate to. No one is really interested in reading something about you unless they can connect with your story. Here, it’s very important to keep in mind who your audience is. Make sure you’re talking to a specific group of people, otherwise your post won’t be effective.

Last but not least, be authentic. No one likes fairy tales.

Use this structure as a reference:

• Hook
• Introduction
• Conflict
• Climax
• Resolution
• Takaeway or lesson learned

Boost LinkedIn Posts by Engaging

Another way to boost LinkedIn posts is by promoting engagement. Did you know that comments count way more than likes?

Keep an eye on the comment section and make sure you answer all of them. Lead discussions by asking questions or sharing further information; this way, you’ll invite other people to engage with your content.

In this article, we’ve seen how to write a good LinkedIn post.

Of course, there are tons of copywriting techniques you could apply, like the PAS and AIDA formulas.

If you wish to know more about copywriting and how it can benefit your marketing, feel free to get in touch with us to find out how we can help you.